Separation Anxiety A Type Of An Attachment Disorder

No one is perfectly healthy. In today’s society, many people suffer from some type of disorders. Separation anxiety is one of them. According to the www.attachment.org website, â€Å"this disorder is a type of an attachment disorder that is usually observed by young children, who feel they are getting lack of affection and attention from parents or their caregivers due to separation.† I believe that many people feel unsafe being alone and they are afraid to be alone. However, due to inescapable situation or technology or laziness they face separation, loneliness, and fear. Many researches and articles say genes, environment, and people are the main cause of the attachment disorder. There are differences between adults and young children who have separation anxiety. The ways to treat separation anxiety vary. The research says 77.5 % of people has lifetime separation anxiety disorder, 75.2 % has reported separation anxiety disorder in the past 12 months had adult onset SA D, and 80% of SAD diagnoses still occurred prior to 30 years of age with individuals experiencing onset by their late teens to early 20s. Anxiety is a mood state impacted by strong negative emotion in response to threating events or situations, which are either real or imagined. It is usually observed in infancy and early childhood, but can be found in adulthood too. It is a very complex phenomenon that is expressed in three ways such as physical, cognitive, and behavioral. It is normal for children to experienceShow MoreRelatedAdult Separation Anxiety : A Psychological Condition1513 Words   |  7 Pages Adult Separation Anxiety: A Possible Link to a Missed Step in Development DeAndre Bright Evan Smith-Finney Amber Depew Brandon Eastwood CCBC Catonsville Psychology 103 April 3, 2015 Adult Separation Anxiety Disorder Separation anxiety disorder is â€Å"a psychological condition in which an individual has excessive anxiety regarding separation from places or people to whom the individual has a strong emotional attachment† (anxietypanichealth.com 2008). Individuals with this disorder typicallyRead MoreSeparation Of Separation Anxiety Disorder1312 Words   |  6 Pages Separation Anxiety Disorder Folasade Oyekoya Bowie State University â€Æ' Abstracts: Sam has a separation anxiety disorder; Separation Anxiety is a normal stage of life that fade at a certain stage, it becomes a disorder when it persist in individual under 18 for at least four weeks and for the adult for over six month or more. It’s becomes a disorder that causes distress for a child or teenager when separating from the parent or care giver. This can affect the child development andRead MoreThe Between Seven And 11 Months Of Age991 Words   |  4 Pagesbetween seven and 11 months of age, there is a strong show of attachment as well as an inclination towards a specific caregiver. Separation from the specific caregiver results in protests and anxiety when placed around strangers, a phenomenon Immordino-Yang and Damasio (2011) refered to as separation anxiety and stranger anxiety respectively. In the multiple attachments stage, just after nine months, children start forming emotional bonds beyond the primary figure they were previously attachedRead MoreAnalysis Of The Movie What About Bob 980 Words   |  4 PagesWhat about Bob? is a movie starring Bill Murray as a patient named Bob Wiley. Bob is â€Å"almost paralyzed by multi phobic personality, in a constant state of panic; characterized by acute separation anxiety (Oz, 1991).† The movie provides comic relief to what can be considered life altering diagnoses. Bob has a multitude of phobias that prove to make his life extremely difficult. Referred by his previous psychiatrist, Bob is sent to see Dr. Leo Marvin. Dr. Marvin has just published a book, Baby StepsRead MoreRelation: Infant Mother Attachme nt and Eating Disorders1510 Words   |  7 Pagespurpose of this paper is to correlate the links between infant mother attachment and eating disorder behavior. Throughout this paper the two main theorists that are looked at are Mary S. Ainsworth and John Bowlby. Mary S. Ainsworth’s framework of attachment theory began in Uganda, while studying individual difference in infant behavior, which is known as the Strange Situation. John Bowlby coined the theory of infant mother attachment based on object relations psychoanalytical theory and the conceptualizationRead MoreAttachment Vs. Attachment Theory1977 Words   |  8 Pagespast research looking into what attachment/ attachment theory is, focusing on Bowlby’s (1973) research into why an infant’s first attachment is so important. Followed, by the work of Ainsworth et al (1978) bringing to light the findings from the strange situation, and how the research can explain mental illness. From this and in-depth discus sion looking at how the previously discussed pieces of research have an effect on two particular disorders, depression and anxiety; while keeping a holistic approachRead MoreAttachment Theory For Understanding Risk And Protection Factors Within Developmental Psychology1988 Words   |  8 Pagespast research looking into what attachment/ attachment theory is, focusing on Bowlby’s (DATE) research into why an infant’s first attachment is so important. Followed, by the work of Ainsworth et al (1978) bringing to light the findings from the strange situation, and how the research can explain mental illness. From this and in-depth discussion looking at how the previously discussed pieces of research have an effect on two particular disorders, depression and anxiety; while keeping a holistic approachRead MoreWhat Are The Cognitive Development Of The First Two Years1019 Words   |  5 Pagesunfamiliar person moves too close. †¢ Separation anxiety: Tears, dismay, or anger when a familiar caregiver leaves. If it remains strong after age 3, it may be considered an emotional disorder. (Jane Klingberg, pp slides) Infant emotions †¢ Fear: Emerges at about 9 months in response to people, things, or situations. †¢ Stranger wariness: Infant no longer smiles at any friendly face but cries or looks frightened when an unfamiliar person moves too close. †¢ Separation anxiety: 1. Tears, dismay, or anger whenRead MoreSeparation Of Separation Anxiety Disorder1017 Words   |  5 PagesSeparation anxiety Disorder Have you ever been attached to something? Have you ever thought or felt that your life couldn’t continue without this object? Separation anxiety is very common, statistic show that at least thirty three percent of the population has this disorder. This disorder is the fear of being separated from something or someone. The subject with the disorder views separation as detrimental to their well-being. Caregivers, stuff animals, money, and cell phones are examples of objectsRead MoreRelationship Between Secure Attachment And Resilience1580 Words   |  7 PagesAttachment and Resiliency The focus of this paper is the relationship between secure attachment in children and the resiliency they may display as a result of that healthy attachment, it also looks at the negative consequences that children experience when there is a deficit in quality attachments. Attachment theory has been shown to be crucial to adaptive systems, moderating anxiety by encouraging children to feel reassured, connected, and competent (Lisa R. Jackson-Cherry, 2014, p. 16) and without

A Child Special Place Free Essays

All children have a special place, whether chosen by a conscious decision or not this is a place where one can go to sort their thoughts. Nature can often provide comfort by providing a nurturing surrounding where a child is forced to look within and choices can be made untainted by society. Mark Twain once said â€Å"Don’t let school get in the way of your education. We will write a custom essay sample on A Child Special Place or any similar topic only for you Order Now † Twain states that this education which is provided by society, can actually hinder human growth and maturity. Although a formal education shouldn’t be completely shunned, perhaps true life experience, in society and nature, are a key part of development. In the novel Adventures of Huckleberry Finn, Mark Twain throws the curious yet innocent mind of Huck Finn out into a very hypocritical, judgmental, and hostile world, yet Huck has one escape–the Mississippi River constantly flowing nearby. Here nature is presented as a thought provoking environment when experienced alone. The river is quiet and peaceful place where Huck can revert to examine any predicament he might find himself in: â€Å"They went off, and I got aboard the raft, feeling bad and low†¦ Then I thought a minute, and says to myself, hold on,- s’pose you’d a done right and give Jim up; would you felt better than you do now? No, says I, I’d feel bad†¦ † (p. 127). Only a few weeks with Jim and still feeling great ambivalence, Huck returns to the river to think. Twain tries here to tell the reader how strong the â€Å"mob† really is, and only when totally alone is Huck able to make the morally correct decision. The natural flowing and calm of the river cause this deep-thought, show! ing how unnatural the collective thought of a society can be. The largest and most obvious test of Huck’s character is his relationship with Jim. The friendship and assistance which he gives to Jim go completely against all that â€Å"sivilization† has taught him; at first this concept troubles Huck and causes him a great deal of pain, but over time, through his life experiences and shared times with Jim, Huck crosses the line upheld by the racist South and comes to know Jim as a human being. Huck is at a point in his life where opinions are formed, and by growing on the river, Huck can stand back from society and form his own. Eventually he goes as far as to risk his life for Jim:†And got to thinking of our trip down the river; and I see Jim before me, all the time, in the day, and in the night-time, sometimes moonlight, sometimes storms, and we a floating along, talking, and singing, and laughing. But somehow I couldn’t see no places to harden me against him, but only the other kind†¦ I studied a minute sort of holding my breath, and then I s! ays to myself: ‘All right, then, I’ll go to hell’†¦ † (pp. 270-271). After a long and thought-provoking adventure, Huck returns to the raft one final time to decide the fate of his friend. Symbolically, Huck makes the morally correct decision away from all others, thinking on the river. Although it might not be evident to himself, Huck causes the reader to see that â€Å"sivilization†, in their treatment of blacks especially, is not civilized at all. Every person Huck and Jim come across seems to just be following someone else blindly, as the whole country were some sort of mob. In the last few chapters, Tom Sawyer is re-introduced and the reader is left to examine how different environments: â€Å"sivilization† and nature (the river), have affected the children’s growth. It is distinctly evident that Huck has turned out to be the one with a clear and intelligent mind, and Tom, although he can regurgitate worthless facts about Louis XVI and Henry VIII, shows no real sign of maturity. â€Å"The first time I catched up to Tom, private, I asked him what was his idea, time of the evasion? – what it was he planned to do if the evasion worked out all right and he managed to set a nigger free that was already free before? And he said, what he had planned in his head, from the start, if we got Jim out, all safe, was for us to run him down the river, on the raft, and have adventures plumb to the mouth†¦ † (p. 360). Huck has always thought of Tom as more intelligent than himself, but he cannot understand how Tom could toy with Jim’s life in such a way. For much time, Huck is! without the river and it is though his mind clouds; he follows along with Tom playing a sick game until the end when he is once again threatened with being â€Å"sivilized†. But I reckon I got to light out for the Territory ahead of the rest, because aunt Sally she’s going to adopt me and sivilize me and I can’t stand it. I been there before† (p. 362). Huck’s adventure, if nothing else, has given him a wary eye towards â€Å"sivilized† society. When the prospect of settling down with Sally is presented he light’s out for the Territory to distance himself from a restrictive, formal education. Twain ends his novel by setting Huck up for a new experience and personal growth. The Adventures of Huckleberry Finn taught an important lesson, one that showed the importance of the self in the maturing process. We saw Huck grow up by having the river as a place of solitude and thought, where he was able to participate in society at times, and also sit back and observe society. Through the child’s eye we see how ignorant and mob-like we can all be. Then nature, peace, and logic are presented in the form of the river where Huck goes to think. Though no concise answer is given, the literature forces the reader to examine their surroundings, and question their leaders. How to cite A Child Special Place, Papers

Seed Power free essay sample

The life of our fellow plant starts here. It is a small seed. It is a new recruit, just dispatched from its parent. It is buried in the soil, waiting for the right conditions. At last, it finds the right temperature, water, oxygen, and light source for the plant to start germinating. It now has to ready its systems, use its energy, and grow through the soil and towards the light. Anatomy of a Seed Before we talk about germination, we have to look at the anatomy of the seed to understand what is required for germination and its process. The seed is divided into three main parts: the embryo, the storage tissues, and the seed coat. The embryo is a baby plant. It consists of different parts. The epicotyl is the shoot of the plant. This is the part that first comes out of the ground. Then there is the hypocotyl. We will write a custom essay sample on Seed Power or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is the part of the plant that transitions the epicotyl to the radicle and vice versa. The radicle is the embryonic root, and it first emerges out of the seed to absorb water. There is also one last part of the embryo called the cotyledons. This will be talked about later. The second part of the seed has the most volume. This is the storage tissue. The storage tissue is like a starter pack. Since the plant does not have leaves yet, it can not photosynthesize (the way mature plants obtain energy). The storage tissue provides temporary energy with proteins, carbohydrates, and fats. This is used along with oxygen to provide energy for the seed to emerge out of the soil to begin photosynthesis. The third section of the seed is the seed coat. As the name suggests, this is the outer layer of the seed. The texture of the seed covering can vary depending on the species. It can range from being wrinkled to winged. Most seeds are thickened, brownish, hard and mostly impermeable. This makeup is designed for protection from water (because excess water can drown the seed) and parasites. The seed coat also allows dormancy, so if it is in desert or tundra, then the seed can survive longer until the right conditions are set. Seeds can be able to germinate from a mere 20 days to a colossal 2,000 years. Germination Requirements Now that we know how our seed works, what are the conditions for seeds to germinate? There are four essential factors a seed needs to germinate effectively. The first one is water. Water must be present in the soil for the seed to maintain its health. The water also causes the seed to swell up. This is called imbibition. Imbibition makes the dry seed absorb the water. The cells inside the seed enlarge as water is now present in their system. The cells expand until the seed ruptures, causing the radicle (embryonic root) to emerge. Following water, oxygen is important as well. The seed uses oxygen to commence cellular respiration and to create energy. This is the process of using oxygen and glucose to produce carbon dioxide, water, energy. If the seed is buried too deep within the soil, then the seed will die from lack of oxygen or stay dormant in the soil, never to germinate. The third and fourth factor are not necessary, but instead will improve on its growth. The third factor is warmth. When a seed picks up warmth, it breaks out of its dormant stage and can begin germination if there is oxygen or water present. The fourth factor is light. Seeds rarely germinate in the dark. Light is used for photosynthesis and it is their main energy source. Seeds can detect light from the soil and will grow towards it. They germinate knowing that they can gain a light source. However, if the seed is planted too deep, the energy required to reach the surface is not enough for the seed.. Therefore, once the energy from the storage tissue runs out, it will die from being unable to photosynthesise with the sun. Seed Germination Process Our seed has warm temperature, light, water and oxygen. It is ready to germinate. The water swells up the seed. The radicle slowly emerges from the seed. The radicle plants itself into the soil, absorbs water, and holds the plant in place. Later, the hypocotyl emerges from the seed. The seed almost seems like it’s lifting through the soil. The epicotyl is the first one to rise to the surface. It carries a seed coat hat. When the seed coat comes off, we see a green pad or another pad with it. These green pads are called cotyledons. These act like miniature leaves in the sense that they can photosynthesize. Cotyledons are in the embryo from the beginning. Their job is to produce energy from the sun, so it has enough to produce a true leaf. Species of plants can be classified by how many cotyledons they have when sprouting. A monocotyledonous (or monocot) plant means it has one cotyledon. A dicotyledonous (or dicot) plant means it has two cotyledons in its embryo. When the cotyledon(s) complete their purpose, the true leaves take over and photosynthesize. Our seed has overcome the hurdle of germination, and is now growing its first true leaves. A few days later it is now a fully functional plant. The whole process from finding the right environment, to the cotyledons has finished here. The plant grows and later gives seeds of its own. These seeds go off to faraway lands, and those seeds are ready to germinate. References: BBC Standard Grade Bitesize Biology Growing Plants : Revision, Page 2. BBC News. BBC, 2014. Web. 09 Feb. 2017. Kumar, Sirinibas. Process of Seed Germination: 5 Steps (With Diagram). Biology Discussion. N.p., 26 Oct. 2015. Web. 09 Feb. 2017. Bareja, Ben G. Parts of a Seed and Their Functions. CropsReview. N.p., Nov. 2011. Web. 09 Feb. 2017. Cotyledon. ScienceDaily. ScienceDaily, n.d. Web. 09 Feb. 2017. Process Of Seed Germination | Germination Process Step By Step. Biology. Byjus Classes, 17 Sept. 2016. Web. 09 Feb. 2017. Bot, Am J. Role of Warm Stratification in Promoting Germination of Seeds of Empetrum Hermaphroditum (Empetraceae), a Circumboreal Species with a Stony Endocarp.American Journal of Botany. U.S. National Library of Medicine, n.d. Web. 09 Feb. 2017. Parts Of A Seed (Word Search). My Jhs Science. N.p., n.d. Web. 10 Feb. 2017. Cotyledon. Cotyledon Stock Photos, Royalty-Free Images Vectors Shutterstock. N.p., n.d. Web. 10 Feb. 2017.

Definition and Examples of Colonial Lag in Language

Definition and Examples of Colonial Lag in Language In linguistics, colonial lag is the hypothesis that colonial varieties of a language  (such as American English) change less than the variety spoken in the mother country (British English). This hypothesis has been vigorously challenged ever since the term  colonial lag  was coined by  linguist Albert Marckwardt in his book  American English  (1958). For example, in an article in  The Cambridge History of the English Language,  Volume 6  (2001), Michael Montgomery concludes that in regard to American English, [t]he evidence cited for colonial lag is selective, often ambiguous or tendentious, and far from indicating that American English in any of its varieties is more archaic than innovative. Examples and Observations These post-colonial survivors of  earlier phases of mother-country culture, taken in conjunction with the retention of earlier linguistic features, have made what I should like to call a colonial lag. I mean to suggest by this term nothing more than that in a transplanted civilization, such as ours undeniably is, certain features which it possesses remain static over a period of time. Transplanting usually results in a time lag before the organism, be it a geranium or a brook trout, becomes adapted to its new environment. There is no reason why the same principle should not apply to a people, their language, and their culture. (Albert H. Marckwardt, American English. Oxford University Press,  1958) Colonial Lag in American English There was for a long time a popular belief that languages separated from their home countries, like a bud nipped from its stem, ceased to develop. This phenomenon was called colonial lag, and there were manyincluding, notably, Noah Websterwho argued in particular for its applicability to American English. But though the colonial languages in the New World might have been isolated from their homelands, these languages were not unaffected by their trip to the New World. Colonial lag is, as linguist David Crystal says, a considerable oversimplification. Language, even in isolation, continues to change. (Elizabeth Little,  Trip of the Tongue: Cross-Country Travels in Search of Americas Languages. Bloomsbury, 2012)With ongoing language changes, it is often argued that colonies follow the linguistic developments of the mother country with some delay because of the geographical distance. This conservatism is called colonial lag. In the case of American English it is witnessed, for instanc e, in changes that took place in the modal auxiliaries can and may. Can gained ground in uses previously associated with may earlier and more rapidly in England than in the American colonies (Kytà ¶ 1991).Colonial lag is not, however, in evidence with all linguistic changes. In the case of third-person singular present-tense suffixes, for instance, no such tendency can be observed. (Terttu Nevalainen, An Introduction to Early Modern English. Oxford University Press, 2006) Colonial Lag in New Zealand English Because of the fragmentation of transplanted speech communities, the children of colonial founding populations may lack well-defined peer groups and the models they provide; in such an event, the influence of the dialects of the parents generation would be stronger than in more typical linguistic situations. This is especially true of more isolated settlers children. As a result, the dialect that develops in such situations largely reflects the speech of the previous generation, thus lagging behind.[P]arental origin is often an important predictor of aspects of individuals speech. This provides some support for the notion of colonial lag. (Elizabeth Gordon, New Zealand English: Its Origins and Evolution. Cambridge University Press, 2004)[T]here are a number of grammatical features in the New Zealand archive which can be described as archaic in that we assume that they were more typical of mid-nineteenth-century English than of later periods. One reservation, however, is that a number of grammatical changes which have affected English in the British Isles in the last 200 years have started in the south of England and spread out from there, arriving later in the English north and southwestand then in Scotland and Ireland, if at allwith some considerable time lag. There are a number of conservative features on the ONZE tapes [Origins of  New Zealand  English project] which may therefore be either archaic, or English regional, or Scottish, or Irish, or all four. One such is the use of for-to infinitives, as in They had for to gather the crops. (Peter Trudgill,  New-Dialect Formation: The Inevitability of Colonial Englishes. Oxford University Press, 2004)

How to Kill Your Darlings

How to Kill Your Darlings How to Kill Your Darlings This August, Simon Woodward published his fifth book, Dead Weapons. During the writing process, Simon faced a struggle familiar to many writers: should he follow his creative instincts or tailor his novel to enhance its marketability? In this article, Simon talks about the act Faulkner’s coined â€Å"killing your darlings,†   and discerning the difference between making clever marketing decisions and self-censorship.Where do you get your ideas from?Most writers have been on the receiving end of this question; the go-to question from friends and family when discussing their writing career. I admit I've never been able to answer this because, well... I don't know.The idea for my novelMy new novel, Dead Weapons, emerged from a soup of ideas and influences that had bubbled away in the back of my brain for a year. One of the main influences was Blur's song, â€Å"Kids With Guns,† and its haunting chorus: â€Å"They're turning us into monsters.† In my mind, it evokes the frightening statistics around the rise in teenage knife and gun crime in London - quoted, adjusted and recalculated in the media, then used by some right-wing commentators to create a public image of a feral generation.  Both of these contributed to the idea for a dystopian novel based around an aging society that has collapsed into a  terminal suspicion of the youth, leading to a permanent child curfew. Finally, the book’s original title had been on my mind from the get-go: And This Boy Loved His Gun. This title was the piton I used to hammer into the rock face, and to haul myself up that 80,000-word edifice. The title is the piton that hammers into the rock face, and hauls you up the 80,000-word edifice. As soon as I had this title, I knew I wanted to write a story for this 'feral generation' of teenage boys. I wanted it to be a dark, contemporary adventure, powered by a cinematic narrative (accompanied by an imaginary thumping bass), and I wanted it to be from their viewpoint. I wanted to return society's suspicious and fearful gaze from the teenagers’ perspective.Writing for a challenging demographicFrom the outset, I felt I was taking on a challenging project: the presence of the words boy and gun in a YA book title was likely to elicit knee-jerk reactions from  some,  and although I wanted to write this story for the teen demographic, there was no guarantee they'd want to read it.Highlighting the second issue was a 2016 Neilson Book Research investigation that reported a decline in teenagers who regularly read for pleasure - in particular amongst boys.  The report identified the battle for attention with social media, YouTube, the gaming industry and even good old-f ashioned television. When interviewed, boys of all ages named video game/app integrated books as the key thing that would encourage them to read more.I don't own the rights to any video games or killer apps, and so I resolved to give them the closest thing I could. Dead Weapons’ hero is Ciaran Richards, a sixteen-year-old boy framed for murder. On the run from the police, a powerful gangster, and a secret government department, Ciaran has a malfunctioning, intelligent revolver stuck to his hand - making him the literary version of a first-person shooter from computer games.  However, the last he wants to do is use the gun. He wants to let it go so he can go back to his life, but he can’t.Determining the marketability of my bookWhen my agent approached publishers with the book, several editorial directors were keen to take it on, but in each case marketing departments squashed its chances  at the acquisitions stage. I suspect that this had something to do with the subject matter and those two words sitting close together in the title. Perhaps it wasn't self-censorship after all, but a classic case of a writer refusing to cut or change something that didn't serve the story. Maybe I'd forgotten an essential piece of writing advice. As Stephen King said in On Writing (paraphrasing William Faulkner): â€Å"Kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler's heart, kill your darlings.† "Even when it breaks your egocentric little scribbler's heart, kill your darlings.† - Stephen King Please share your thoughts, experiences, or any questions for Simon Woodward in the comments below!Dead Weapons is available in paperback and on Amazon Kindle.

Technical writing Essay Example | Topics and Well Written Essays - 1000 words

Technical writing - Essay Example We are looking into the matter, and are fully aware of the staff members from whose email accounts the messages originated. We are in the process of confirming the identities of the culprits. But to ensure such practice does not occur again, the e-mail account owners will be fined. Furthermore, to prevent such practices from continuing, a new company policy regarding email policy has been constituted. With the new email policy coming in effect on 25 January, 2012, it is mandatory on the employees to save their emails in their systems to prevent future mishaps. Employees are requested to log out from their accounts when they are not present on their desks. This is to prevent abuse of the emails from another party. In case of such an occurrence, the account owner will be held responsible. I am hopeful that your experience in working with our company has been pleasurable. In order to ensure that the working environment stays so, and both the company and the employee benefit from this environment, a specific issue needs to be addressed. It has been brought to my notice that you have been failing to comply with the company’s attendance policy and have been taking leave from work a little too often without any prior notification. Also, that you have been lacking punctuality and have been occasionally found leaving office earlier than the official timings. Your previous and current efforts regarding punctuality and attendance are greatly appreciated. However for the future, it is advised that the issue be taken more seriously as it can result in termination from employment or heavy fine infliction. In view of your current performance, you need to exhibit strict punctuality with regard to office timings and other provisions of the ‘Employee Code of Conduct’. Certain exceptions are still allowed in case of emergency. Moreover, to assure that 100 percent attendance is maintained, it has officially been decided that

International Marketing Case Study Coursework Example | Topics and Well Written Essays - 1250 words

International Marketing Case Study - Coursework Example The marketing strategy while strengthening the global brand should have a customized appeal for the customers of the markets of the developed economies. Customers of developed markets are usually more quality conscious rather than price conscious unlike their counterparts in developing economies. Chinese brands need to invest more on Research & Development if they want to market themselves successfully in developed economies. Capabilities in research and development can be acquired by building research & development centers in the developed markets. Li Ning has built such Research & Development Centers in Hong Kong and United States. There are also differences in consumer tastes and preferences. Incorporating these differences in the products is critical for the success of internalization of any Chinese brand. Another dynamic capability that is extremely important is to have the right distribution network so that the target segment in the developed economies can be easily accessed to. Besides the product issues there are also issues related to customer service. Every product has a service component attached to it. In comparison to China the level of customer service is quite high in the developed economies of the West. Therefore, when foraying into markets of the developed world, Chinese companies need to make their customer service more customer oriented and friendly. Last but not the least the differences in culture and business are significant between China and the more developed West (Philip Kotler, 2008). The Chinese companies need to incorporate such cultural aspects of the West like transparency, individuality and a strong sense of commitment towards the customers as stakeholders, if they want to make a mark in the developed economies. For building a sports brand like Li Ning or Nike, there can be no better brand ambassador that a national sports icon. Li Ning has done so by using the name of its founder Li Ning, a former Olympic gold medalist in