Technical writing Essay Example | Topics and Well Written Essays - 1000 words

Technical writing - Essay Example We are looking into the matter, and are fully aware of the staff members from whose email accounts the messages originated. We are in the process of confirming the identities of the culprits. But to ensure such practice does not occur again, the e-mail account owners will be fined. Furthermore, to prevent such practices from continuing, a new company policy regarding email policy has been constituted. With the new email policy coming in effect on 25 January, 2012, it is mandatory on the employees to save their emails in their systems to prevent future mishaps. Employees are requested to log out from their accounts when they are not present on their desks. This is to prevent abuse of the emails from another party. In case of such an occurrence, the account owner will be held responsible. I am hopeful that your experience in working with our company has been pleasurable. In order to ensure that the working environment stays so, and both the company and the employee benefit from this environment, a specific issue needs to be addressed. It has been brought to my notice that you have been failing to comply with the company’s attendance policy and have been taking leave from work a little too often without any prior notification. Also, that you have been lacking punctuality and have been occasionally found leaving office earlier than the official timings. Your previous and current efforts regarding punctuality and attendance are greatly appreciated. However for the future, it is advised that the issue be taken more seriously as it can result in termination from employment or heavy fine infliction. In view of your current performance, you need to exhibit strict punctuality with regard to office timings and other provisions of the ‘Employee Code of Conduct’. Certain exceptions are still allowed in case of emergency. Moreover, to assure that 100 percent attendance is maintained, it has officially been decided that

International Marketing Case Study Coursework Example | Topics and Well Written Essays - 1250 words

International Marketing Case Study - Coursework Example The marketing strategy while strengthening the global brand should have a customized appeal for the customers of the markets of the developed economies. Customers of developed markets are usually more quality conscious rather than price conscious unlike their counterparts in developing economies. Chinese brands need to invest more on Research & Development if they want to market themselves successfully in developed economies. Capabilities in research and development can be acquired by building research & development centers in the developed markets. Li Ning has built such Research & Development Centers in Hong Kong and United States. There are also differences in consumer tastes and preferences. Incorporating these differences in the products is critical for the success of internalization of any Chinese brand. Another dynamic capability that is extremely important is to have the right distribution network so that the target segment in the developed economies can be easily accessed to. Besides the product issues there are also issues related to customer service. Every product has a service component attached to it. In comparison to China the level of customer service is quite high in the developed economies of the West. Therefore, when foraying into markets of the developed world, Chinese companies need to make their customer service more customer oriented and friendly. Last but not the least the differences in culture and business are significant between China and the more developed West (Philip Kotler, 2008). The Chinese companies need to incorporate such cultural aspects of the West like transparency, individuality and a strong sense of commitment towards the customers as stakeholders, if they want to make a mark in the developed economies. For building a sports brand like Li Ning or Nike, there can be no better brand ambassador that a national sports icon. Li Ning has done so by using the name of its founder Li Ning, a former Olympic gold medalist in