Marketing mix for Levis Brand Makeover

Marketing mix for Levis Brand Makeover The target market for the Levis image makeover is the young generation. However, Levis is now promoting Curve ID, but it is not enough to beat up premium jeans because curve id is a just guide line for customer when they are to buy Levis Jeans being confused what will fit them right. Levis need to offer an optimized assortment of their Jeans products to their customers. Offering of the best mix of the products is essential to the long-term success and for customer satisfaction. The Product assortment optimization needs the strategic inventory decisions and the product selection. The best product assortment strategies should maximize the profits, minimize risk and increase the overall sales. They should include a kind of the mixture for the Jeans products basing on their respective life cycles in your store. If it offers a strong mix of the products basing on the product life, customers will be satisfied and develop the desire to make repeat purchases of the established product and there are higher chances for them to piquà © their interests with the new options. Introduction of new products will increase the amount of time that the customers tend to increase the frequency of routine checks into their stores. Price Levis jeans are quite affordable, to have a better approach to its new line, they will have to increase their price to a margin that will be competing with the premium jeans. But not as high as price of premium jeans. It has to be reasonable. The customer recognition of Levis jeans price is not high therefore, It is not a good idea to challenge its price recognition, otherwise it rather lose customers who belong to the Y-generation with that is known to be very volatile. As a result its new line would have a narrow range of $100 to $200. Later on, Levis Jeans will involve the techniques such as the temporary discounts, coupons, the cash refunds, rebates or the buy-one-get-one offers which are the common pricing strategies that are used to drive the sales. C. Place Levis jeans should first create the demand for its products. Then get those products into the consumers hands. Planning of its product distribution strategy needs to be done during the product development stage. The placement of the products is very important because the methods employed in the distribution of the products impacts on the actual retail price of the products. Levis has worldwide stores as well as online stores. They have been reaching customers greatly. I dont think they need a critical strategy for place, but they should not concentrate on its wholesale store and should not have its products showing up on discount stores like Wal-Mart or target. This company should use the exclusive distribution strategy to establish the image of its jeans over the premium jeans brand. By use of a limited number of the distribution channels, the partners will be enabled to create an image of exclusivity. Levis jeans should also consider the parallel distribution opportunities and Set up the market research opportunities in order to find out the customer preferences for the mode of receiving the products. D. Promotions Levis will use both direct and indirect advertisements. The celebrity marketing can also be used as a form of indirect marketing, since the y-generation is a fashion sensitive group, they can be easily influenced by the celebrities preferences. Trendy celebrity association with the brands of Levis Jeans wears, young people will get the pretty fashionable jeans unconsciously. And Levis street post ads as direct marketing would better have just picture image with its logo. No slogan no title. No more go back to original slogan. It is not working for the young. They just like something simple. Just one image picture that bring unique and trendy image of Levis well is just enough. The Levis jeans should determine goals of your promotion to establish the best promotional activities. Your promotional strategies could target a specific demographic or reach millions of people. Therefore Levis Jeans will use Advertising as the means of product promotion. Direct mails, the televisions, and the magazines. Other options may include; the in-store displays, use of billboards, newspapers, the online display advertisements, and the electronic email advertisements. The Levis Jeans will develop advertisements that define clear benefits to consumer if they purchase its products, and at the same time reinforce its brand image and reputation through the Internet. E. People. Brand communication helps to bridge the gap in the perception that the target audiences have on the brand. Effective product communication of the Levis Jeans will give competitive advantages which will targets the receptive Y-generation customers with the marketing message. Product communication strategy is then a very important component of the marketing plan. The best product communication strategies will help to improve the chances of delivering the message to the targeted customers therefore increasing the sales. Levis Jeans will use multiple methods of communicating with its customers, through the e-mail newsletters, the magazine advertisements, postcards, the billboards, in-store displays, and good product packaging F. New Tactics Through Internet Marketing  Strategy; the company will explore the strategies and new tactics that can be used on the Internet to enhance and support the Levis Jeans and the business overall marketing objectives. It will conduct banner promotions; generate the targeted online traffic, positioning its contents, and the overall brand awareness.

Extraction of Trimyristin

Trimyristin is an ester with the chemical formula C45H86O6 that can be isolated from the common spice nutmeg. The seed of the evergreen trees in the genus Myristica Fragrans is what nutmeg is obtained from. Trimyristin is the triglyceride of myristic acid also known as saturated fat (3). The phase of trimyristin is solid and is only found soluble in dichloromethane, chloroform, ether, benzene, and ethanol (1). Only twenty to twenty-five percent of trimyristin makes up the mass of nutmeg and it is formed from the glycerol and saturated carboxylic acid (2).Like most extractions, isolating trimyristin is complex considering a variety of products are extracted in the solvent. * Method: * Extraction of Trimyristin: First the sand bath was set to about 40o C. In the meantime 1. 00g of ground nutmeg was weighed out and transferred to a 25mL round bottom flask. Then 10 mL of methylene chloride and 2 boiling chips were added to the round bottom flask. The round bottom flask was then connected to an air condenser and lowered onto the sand bath.The solution was allowed to boil gently for 30 minutes until it was removed and set aside to cool. After it cooled the nutmeg residue was filtered from the methylene chloride using a Hirsch funnel containing a methylene chloride moistened filter paper. A minimal amount of methylene chloride was then used to wash any excess residue out of the round bottom flask and into the filter. The filtrate was then transferred into a clean, dry, and tarred Erlenmeyer flask.The Erlenmeyer flask was then placed on a hot plate set between 50oC to 100oC inside the fume hood until the solvent evaporated into a yellowish oily solid. The solid that remained was then weighed. * Recrystallization of Trimyristin: Acetone was added in 1mL portions to the Erlenmeyer flask that contained the solid. During the same time, the flask was warmed on a sand bath in order to dissolve the solid. Then it was allowed to slowly cool to room temperature and placed into an ice bath for 10 minutes.The crystals were collected by vacuum filtration and were allowed to dry. * Analysis: After the crystals were dry the solid was weighed and then the melting point was determined using a Melt-Temp machine. * Results: Lab Components| Mass (g)| Volume (mL)| Nutmeg| 1. 00g| –| Flask and Testube| 83. 47g| –| Flask, Testube, and Filtrate (initial)| 90. 54g| –| Filtrate (initial)| 7. 07g| –| Erlenmeyer Flask| 74. 14g| –| Erlenmeyer flask and Filtrate (final)| 74. 41g| –|Filtrate (final)| 0. 26g| –| Acetone| –| 1. 00mL| * These results show all the measurements that were taken from everything used in order to determine the analysis of the trimyristin extracted which is shown below. * Analysis: Weight of Trimyristin| 0. 1g| Melting Point of Trimyristin| 53. 2oC – 54. 3oC| % of Trimyristin extracted| 10%| * Conclusion: During this experiment methods of vacuum filtration and recrystallization were used to extract trimyristin from the spice nutmeg.When trimyristin was successfully extracted there was a low percentage (10%) of the amount extracted but it had a melting point that was almost exact to the actual melting point of trimyristin which is 53oC-54oC. The experiment was performed successfully for the most part, disregarding a few minor mistakes made in the procedure. These mistakes didn’t interfere with the outcome of the experiment but could have improved the performance of it. For instance, it took a long time for the solvent to evaporate because the hot plate was set at too low of a temperature.

Students Dating College Professors

While relationships between students and professors arent unheard of, they can be a source for all kinds of problems. A professor is in a position of authority over a student, whether or not he or she is that students teacher or supervisor, which makes any dating arrangement tricky at best. Ultimately, if the two are consenting adults (theres no scenario where its OK for a high school teacher to date a current student), theres not much anyone can do to prevent them from pursuing a romantic relationship. But expect there to be consequences. Is It OK for College Students and Professors to Date? First things first: A student must be 18 years old to legally be able to consent to a relationship with an adult. Beyond that, some schools have specific rules about what to do if a student and a professor want to pursue a romantic relationship. If thats the case at your institution, know that the answer to your dating question lies in the faculty and/or student handbook. Breaking those rules could jeopardize the professors job and the students status. What to Do If Your School Has No Policy If youre at an institution where there arent official rules about dating, there are most likely some guidelines or unofficial community expectations. Is it frowned upon? Is it OK to date a professor, so long as youre not in one of his or her classes? Be aware that even if youre not breaking any rules, your relationship, and how its perceived could cause problems. Even if the professor isnt the students teacher when the relationship starts, problems could arise if the student ends up in the professors class later on. As a member of the faculty, the professor holds power over the student. Many schools discourage professor/student dating for these reasons. Additionally, other students may perceive a student dating a professor as having an unfair advantage. If youre dating a professor whose classes you take, students may think youre getting special treatment or grades you havent earned, no matter if you actually are. Say your professor/partner tutors you in a subject youre struggling with or helps you figure out which classes to take and get you the classes you need. From your perspective, youre just enjoying the benefits of a nice relationship. But its unfair to other students, who dont have the same access. A student dating a professor should be prepared for tension with peers, as they may envy the inside access to the faculty world. What If It Doesnt Work Out? Dating a professor can have tricky long-term consequences. If you break up, you may still have to see each other regularly around campus or, worse, in class. All those questions about fairness the relationship initially raised will remain, only the student may now be at a disadvantage, with his or her ex having power over grades and reputation with other faculty members. The student could potentially damage the professors reputation as well if he or she shares details of the relationship. Ultimately, you both need to consider the rules and have a discussion about the potential risks of a relationship. Be sure that its worth it because the costs could be severe.

Old Kingdom of Egypt The Reliefs of Ankh-Neb-Ef - 941 Words

The reliefs of Ankh-neb-ef are limestone panels with paint that originated from the Old Kingdom of Egypt in 2150 BC during the reign of Pharaoh Pepy II. The delicate carving of the panels in the sunken relief presents a magnificent image. They portray Ankh-neb-ef, an ancient Egyptian priest whose name translates to â€Å"may his lord live.† In the reliefs, Ankh-neb-ef holds a Kherep-sceptor and a walking stick, which were symbols of authority in ancient Egypt. Egyptian civilization was extremely religious and most ancient Egyptian artworks involved the portrayal of gods, goddesses, and Pharaoh, as well. Moreover, the Egyptian reverence for order and conservative ideals led to the institution of intricate rules that governed how artists represented both humans and gods (Saylor.org 4). For instance, the apparel worn by Ankh-neb-ef in the painting is not a simple fashion statement. The priest is wearing a prestigious sarong and ornamentation, bracelets, and a wide collar. The jew elry kept their owner safe in a dangerous passage to the afterlife. This formula for representing the human figure in a painting remained popular over several centuries (Robins 24). The priest wears a short wig on the right and a long one on the left. These probably point to the stages in his career and life. The short hairstyle is representative of a young man while the long one depicts a mature and successful man with immense influence. His stylized artificial beard is similar to that worn by the