Marketing mix for Levis Brand Makeover

Marketing mix for Levis Brand Makeover The target market for the Levis image makeover is the young generation. However, Levis is now promoting Curve ID, but it is not enough to beat up premium jeans because curve id is a just guide line for customer when they are to buy Levis Jeans being confused what will fit them right. Levis need to offer an optimized assortment of their Jeans products to their customers. Offering of the best mix of the products is essential to the long-term success and for customer satisfaction. The Product assortment optimization needs the strategic inventory decisions and the product selection. The best product assortment strategies should maximize the profits, minimize risk and increase the overall sales. They should include a kind of the mixture for the Jeans products basing on their respective life cycles in your store. If it offers a strong mix of the products basing on the product life, customers will be satisfied and develop the desire to make repeat purchases of the established product and there are higher chances for them to piquà © their interests with the new options. Introduction of new products will increase the amount of time that the customers tend to increase the frequency of routine checks into their stores. Price Levis jeans are quite affordable, to have a better approach to its new line, they will have to increase their price to a margin that will be competing with the premium jeans. But not as high as price of premium jeans. It has to be reasonable. The customer recognition of Levis jeans price is not high therefore, It is not a good idea to challenge its price recognition, otherwise it rather lose customers who belong to the Y-generation with that is known to be very volatile. As a result its new line would have a narrow range of $100 to $200. Later on, Levis Jeans will involve the techniques such as the temporary discounts, coupons, the cash refunds, rebates or the buy-one-get-one offers which are the common pricing strategies that are used to drive the sales. C. Place Levis jeans should first create the demand for its products. Then get those products into the consumers hands. Planning of its product distribution strategy needs to be done during the product development stage. The placement of the products is very important because the methods employed in the distribution of the products impacts on the actual retail price of the products. Levis has worldwide stores as well as online stores. They have been reaching customers greatly. I dont think they need a critical strategy for place, but they should not concentrate on its wholesale store and should not have its products showing up on discount stores like Wal-Mart or target. This company should use the exclusive distribution strategy to establish the image of its jeans over the premium jeans brand. By use of a limited number of the distribution channels, the partners will be enabled to create an image of exclusivity. Levis jeans should also consider the parallel distribution opportunities and Set up the market research opportunities in order to find out the customer preferences for the mode of receiving the products. D. Promotions Levis will use both direct and indirect advertisements. The celebrity marketing can also be used as a form of indirect marketing, since the y-generation is a fashion sensitive group, they can be easily influenced by the celebrities preferences. Trendy celebrity association with the brands of Levis Jeans wears, young people will get the pretty fashionable jeans unconsciously. And Levis street post ads as direct marketing would better have just picture image with its logo. No slogan no title. No more go back to original slogan. It is not working for the young. They just like something simple. Just one image picture that bring unique and trendy image of Levis well is just enough. The Levis jeans should determine goals of your promotion to establish the best promotional activities. Your promotional strategies could target a specific demographic or reach millions of people. Therefore Levis Jeans will use Advertising as the means of product promotion. Direct mails, the televisions, and the magazines. Other options may include; the in-store displays, use of billboards, newspapers, the online display advertisements, and the electronic email advertisements. The Levis Jeans will develop advertisements that define clear benefits to consumer if they purchase its products, and at the same time reinforce its brand image and reputation through the Internet. E. People. Brand communication helps to bridge the gap in the perception that the target audiences have on the brand. Effective product communication of the Levis Jeans will give competitive advantages which will targets the receptive Y-generation customers with the marketing message. Product communication strategy is then a very important component of the marketing plan. The best product communication strategies will help to improve the chances of delivering the message to the targeted customers therefore increasing the sales. Levis Jeans will use multiple methods of communicating with its customers, through the e-mail newsletters, the magazine advertisements, postcards, the billboards, in-store displays, and good product packaging F. New Tactics Through Internet Marketing  Strategy; the company will explore the strategies and new tactics that can be used on the Internet to enhance and support the Levis Jeans and the business overall marketing objectives. It will conduct banner promotions; generate the targeted online traffic, positioning its contents, and the overall brand awareness.

Extraction of Trimyristin

Trimyristin is an ester with the chemical formula C45H86O6 that can be isolated from the common spice nutmeg. The seed of the evergreen trees in the genus Myristica Fragrans is what nutmeg is obtained from. Trimyristin is the triglyceride of myristic acid also known as saturated fat (3). The phase of trimyristin is solid and is only found soluble in dichloromethane, chloroform, ether, benzene, and ethanol (1). Only twenty to twenty-five percent of trimyristin makes up the mass of nutmeg and it is formed from the glycerol and saturated carboxylic acid (2).Like most extractions, isolating trimyristin is complex considering a variety of products are extracted in the solvent. * Method: * Extraction of Trimyristin: First the sand bath was set to about 40o C. In the meantime 1. 00g of ground nutmeg was weighed out and transferred to a 25mL round bottom flask. Then 10 mL of methylene chloride and 2 boiling chips were added to the round bottom flask. The round bottom flask was then connected to an air condenser and lowered onto the sand bath.The solution was allowed to boil gently for 30 minutes until it was removed and set aside to cool. After it cooled the nutmeg residue was filtered from the methylene chloride using a Hirsch funnel containing a methylene chloride moistened filter paper. A minimal amount of methylene chloride was then used to wash any excess residue out of the round bottom flask and into the filter. The filtrate was then transferred into a clean, dry, and tarred Erlenmeyer flask.The Erlenmeyer flask was then placed on a hot plate set between 50oC to 100oC inside the fume hood until the solvent evaporated into a yellowish oily solid. The solid that remained was then weighed. * Recrystallization of Trimyristin: Acetone was added in 1mL portions to the Erlenmeyer flask that contained the solid. During the same time, the flask was warmed on a sand bath in order to dissolve the solid. Then it was allowed to slowly cool to room temperature and placed into an ice bath for 10 minutes.The crystals were collected by vacuum filtration and were allowed to dry. * Analysis: After the crystals were dry the solid was weighed and then the melting point was determined using a Melt-Temp machine. * Results: Lab Components| Mass (g)| Volume (mL)| Nutmeg| 1. 00g| –| Flask and Testube| 83. 47g| –| Flask, Testube, and Filtrate (initial)| 90. 54g| –| Filtrate (initial)| 7. 07g| –| Erlenmeyer Flask| 74. 14g| –| Erlenmeyer flask and Filtrate (final)| 74. 41g| –|Filtrate (final)| 0. 26g| –| Acetone| –| 1. 00mL| * These results show all the measurements that were taken from everything used in order to determine the analysis of the trimyristin extracted which is shown below. * Analysis: Weight of Trimyristin| 0. 1g| Melting Point of Trimyristin| 53. 2oC – 54. 3oC| % of Trimyristin extracted| 10%| * Conclusion: During this experiment methods of vacuum filtration and recrystallization were used to extract trimyristin from the spice nutmeg.When trimyristin was successfully extracted there was a low percentage (10%) of the amount extracted but it had a melting point that was almost exact to the actual melting point of trimyristin which is 53oC-54oC. The experiment was performed successfully for the most part, disregarding a few minor mistakes made in the procedure. These mistakes didn’t interfere with the outcome of the experiment but could have improved the performance of it. For instance, it took a long time for the solvent to evaporate because the hot plate was set at too low of a temperature.

Students Dating College Professors

While relationships between students and professors arent unheard of, they can be a source for all kinds of problems. A professor is in a position of authority over a student, whether or not he or she is that students teacher or supervisor, which makes any dating arrangement tricky at best. Ultimately, if the two are consenting adults (theres no scenario where its OK for a high school teacher to date a current student), theres not much anyone can do to prevent them from pursuing a romantic relationship. But expect there to be consequences. Is It OK for College Students and Professors to Date? First things first: A student must be 18 years old to legally be able to consent to a relationship with an adult. Beyond that, some schools have specific rules about what to do if a student and a professor want to pursue a romantic relationship. If thats the case at your institution, know that the answer to your dating question lies in the faculty and/or student handbook. Breaking those rules could jeopardize the professors job and the students status. What to Do If Your School Has No Policy If youre at an institution where there arent official rules about dating, there are most likely some guidelines or unofficial community expectations. Is it frowned upon? Is it OK to date a professor, so long as youre not in one of his or her classes? Be aware that even if youre not breaking any rules, your relationship, and how its perceived could cause problems. Even if the professor isnt the students teacher when the relationship starts, problems could arise if the student ends up in the professors class later on. As a member of the faculty, the professor holds power over the student. Many schools discourage professor/student dating for these reasons. Additionally, other students may perceive a student dating a professor as having an unfair advantage. If youre dating a professor whose classes you take, students may think youre getting special treatment or grades you havent earned, no matter if you actually are. Say your professor/partner tutors you in a subject youre struggling with or helps you figure out which classes to take and get you the classes you need. From your perspective, youre just enjoying the benefits of a nice relationship. But its unfair to other students, who dont have the same access. A student dating a professor should be prepared for tension with peers, as they may envy the inside access to the faculty world. What If It Doesnt Work Out? Dating a professor can have tricky long-term consequences. If you break up, you may still have to see each other regularly around campus or, worse, in class. All those questions about fairness the relationship initially raised will remain, only the student may now be at a disadvantage, with his or her ex having power over grades and reputation with other faculty members. The student could potentially damage the professors reputation as well if he or she shares details of the relationship. Ultimately, you both need to consider the rules and have a discussion about the potential risks of a relationship. Be sure that its worth it because the costs could be severe.

Old Kingdom of Egypt The Reliefs of Ankh-Neb-Ef - 941 Words

The reliefs of Ankh-neb-ef are limestone panels with paint that originated from the Old Kingdom of Egypt in 2150 BC during the reign of Pharaoh Pepy II. The delicate carving of the panels in the sunken relief presents a magnificent image. They portray Ankh-neb-ef, an ancient Egyptian priest whose name translates to â€Å"may his lord live.† In the reliefs, Ankh-neb-ef holds a Kherep-sceptor and a walking stick, which were symbols of authority in ancient Egypt. Egyptian civilization was extremely religious and most ancient Egyptian artworks involved the portrayal of gods, goddesses, and Pharaoh, as well. Moreover, the Egyptian reverence for order and conservative ideals led to the institution of intricate rules that governed how artists represented both humans and gods (Saylor.org 4). For instance, the apparel worn by Ankh-neb-ef in the painting is not a simple fashion statement. The priest is wearing a prestigious sarong and ornamentation, bracelets, and a wide collar. The jew elry kept their owner safe in a dangerous passage to the afterlife. This formula for representing the human figure in a painting remained popular over several centuries (Robins 24). The priest wears a short wig on the right and a long one on the left. These probably point to the stages in his career and life. The short hairstyle is representative of a young man while the long one depicts a mature and successful man with immense influence. His stylized artificial beard is similar to that worn by the

My Autobiography about the Importance of Friendship

I have never found anything more important to the growth of my well-being than friendships. I will be talking about my friendships as a child, the heartbreak of having to lose them, and comparing that to the way I value friendships now. So, let’s go back in time to when I was a young child at the age of four. When I was four years old I found my best friend and he continues to hold that spot to this day. His name is Garrett. When we first met, he was six and I was four, so logically we didn’t get along at all. The way I met him was, my dad was dating a woman named Kristi. He was getting really close to her and saw that Kristi was getting along with my sister and I very well. So, he wanted us to meet the rest of Kristi’s family. The†¦show more content†¦He wouldn’t charge us rent or anything. So, we joyfully agreed to go ahead and do it. When we got there we soon noticed we were now outside of our element. We were now eating three full meals compar ed to before and what we thought was three full meals. In comparison what we ate before was the size of two small bowls. We drank sweet tea while we laid on the beach under an umbrella with painting and oceans all around us. We felt like we were in heaven just as the rich in Nguyen’s poem did.(Binh Khiem, 410) Since where we were living was thirty minutes away from the middle school and it was a rich neighborhood, neither me nor my sister made any friends. I soon became lonely and was willing to give anything to move back to Minnesota. We knew we couldn’t do that since we had sold our house in Minnesota and were getting a place to live for free. I became lonely fast, it seemed like only yesterday I was smelling the flower’s freshness like Gabriela Mistral did, and now I’m heavy with weeping knowing that I would probably never see Garrett or any of my other friends ever again.(Mistral, 519) This is when I realized exactly what was important to me, and I ag ree with what Hafiz writes, â€Å"Two hundred sacks of jewels were not worth thy soul’s disgrace.†(Hafiz, 408) Or in my case, there is no amount of money that could ever replace friendship. We would soon learn though that Leo Tolstoy wasShow MoreRelatedThe Spiritual Autobiography By John Knight955 Words   |  4 PagesIn going with the definition of how to construct the spiritual autobiography, I would start with the events, the people and the places that influenced the relationship with God or a higher being. According to Knight, those who were raised in a religious home their journey starts at birth and grows through age. 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Media as extension of man Free Essays

Marshall McLuhan is widely considered as one of the most important intellectual figure of 20th century and widely noted for his contribution on media culture and philosophy of media studies. McLuhan rose to international fame in 1960s when his work on mass media and its effect on social and individual behavior was published. . We will write a custom essay sample on Media as extension of man or any similar topic only for you Order Now His remarkable observations on nature of simple things those have central importance in defining the cultural and behavioral outlook of society. In predicting the role of media, especially through modern revolution of electronic revolution and use of computers, views of McLuhan adopted futuristic tone in stating the extended role of medium itself as the message, from its earlier perception of just being a carrier of the message. He realized the importance of electrical processes in shaping and defining the reality of world, views that have been validated especially after computer revolution and increasing integration of world through internet as chief medium of communication and medium of message Medium as Message As a prelude to understanding the media as the extension of man, McLuhan puts particular emphasis on the importance of medium itself that is generally regarded as just a carrier of messages or information as playing the role of message. This implies that the medium through which the messages are being communicated is not an inert entity, rather it participates in the process by extending the role of man and contributes by adding further dimension in affairs with help of technology. In the context, McLuhan uses his famous example that dwells on nature and role of electric light. Light, as McLuhan points out, is not just a medium of information, but also complete information in itself. Although the general and common view puts actual significance on the content of the message that light visibly carries and ignores the role of light itself, the fact remains that it is the medium itself that defines the scale and nature of human association with the information (McLuhan, 151). McLuhan illustrates this by signaling out major corporations such as IBM, GE and ATT who took time to realize the fact they are not in the business of producing machines and equipments but in the business of channeling information. McLuhan argues that media also similar and defining effect on social and cultural psyche of people. Notwithstanding the content that it carries, it’s the media that has transforming powers on the society and people. Thus McLuhan dispenses with the notion that media as a medium can be treated as a passive entity, unresponsive and non-participative in the entire process of information processing that it is facilitating in its capacity as a medium. A television, radio, or telephone engage people irrespective of the content that they deliver and thus extends the role of man through their technological inputs. Before the advent of electrical age, the age of computing and information technology there was ambiguity over the role of medium as the message. But with the instant speed and extent that electricity has provided, media as a medium has certainly become as the message and it contains the potential to institute change, alter the paradigms and establish new cults irrespective of the nature of the content that it carries and delivers. Assisted and buoyed by technology, media extends the role of man. Media as extension of Man Technology plays a central role in McLuhan’s theory of media as extension of man. The extension, as it is apparent, is the extension of the mental faculties, knowledge, approach and culture of the man in the changing world. The electric technology has helped man to grow his conscience and mental capacity to attempt to comprehend things on a far greater scale than ever possible. In words of McLuhan, the stimulation provided by electronic technology represents the final extension in role of man where creativity, knowledge, and consciousness will collectively grow and extend over entire humanity in affecting the extension of man. The role of technology is evident in the process as it’s the diligent pursuance of technology that has brought transformation of world into a global village. People are interacting with each other on changed scales and electric speed, by causing a rapid contraction of social and political forces to create an implosion that increases people’s sense of responsibility and acts on different groups of people to alter their previous positions and integrate them in the new order of things. Commenting on the expanding field of human desire of knowledge, McLuhan says that electric speed and reach has made concept of partial and incomplete knowledge an obsolete thing. Mankind now vie for wholeness, completeness and depth of knowledge, in conformation with the changing form of electric age over its pervious mechanical world. There is a renewed sense of finding out the world once again, armed by newly realized power of electric and computer technology and in its new extension, mankind doesn’t want to accept things in their previous forms. Rather it aims to overthrow imposed patterns and declare the individuality of things and events in totality (McLuhan, 149). The role of new technology in media has always created conflicts and challenges in the society until finally it extends the role of man and then overtaken by new emergent technology. McLuhan presents two strong instances of this fact (McLuhan, ). First when he quotes Alexis De Tocqueville, who was first to master the understanding of print and typography technology, to inform that De Tocqueville had predicted rise of America and relegation of England from their approach and reaction towards the new technology of print in media. England, burdened with its tradition of oral laws, did not fully accept the new technology of print and as such choose to ignore the power of new media. America on the other hand embraced the new technology and hence was benefited immensely by the uniformity and continuity that new technology of print culture had to offer thereby extending their role in the contemporary world. Taking this argument further, McLuhan theory can be stretched to further dimensions that a similar transition is taking place with the advent of new electronic mediums of computer and information technology. In fact, McLuhan himself states that to many people in the contemporary literate world the new media technology would appear as unsettling as the technology of print would appear to tribal natives of remote Africa. Thus the new electric technology guiding media in forms of television, computers, movies, information technology, Internet and mobile phones demands a similar extension of man over rudiments of past age of mechanical technology, detribalizing society senses through its blinding speed and seemingly infinite capacity to channel and process information. In a very pertinent analysis of the new emergent media, riding on electric and communication technology, McLuhan states the new media presents a possibility to completely overrule the cognitive, analytical and cultural traits of the societies it affects because this medium is made much more strong by having its content as another medium which is usually print or speech. The new media gives the power of vision, voice and interaction to an already potent media of print that it integrates in its own design, and in the combined synergy it overpowers the viewers who are left numb and awestruck (McLuhan, 114). The nature of the modern media also plays a very important role in extending the role of human mind and consequentially the whole society.   McLuhan presents his important and famous demarcation of mediums as ‘hot’ and ‘cool’ mediums. A hot medium as defined by McLuhan is one that involves high definition, high data processing, and requires little imagination on the part of viewer. On the other side a cool medium is one that is not high definition, has low amount of data and users have to apply considerable imagination and their own creativity to comprehend the whole picture. Thus categorizing media in these two categories, McLuhan points out that by this definition a radio is a hot medium and a telephone is a cool medium, a movie is a hot medium and TV is cool medium, a photograph is a hot medium and a cartoon is a cool medium. A very important feature of the hot and cool medium emerges by virtue of their definition. A hot medium demands little participation by viewers, in the sense that it is so complete in information that it leaves little for imagination. Similarly, the cool medium is involves a higher participation by people because it leaves many gaps to be filled by audience. Hot and cool media play very different role in affecting the psyche and culture of the society where they unfold. In this context McLuhan states that developed countries having specialized themselves with mechanical technology of past age face the fear of retribalizing by the new electric media whereas the less developed nations that encounter the new technology extend their role by detribalizing themselves. Thus the less developed countries in themselves cool medium, while the developed and highly urbanized western countries are hot medium. The role of media has extended the role of man by changing his very perception of world. While the preceding mechanical age was focused with expanding the horizons of world, rediscovering and redrawing the limits of human knowledge and hence affecting a cultural and knowledge ‘explosion’, the modern technology pushing ahead media has reversed the process by bringing everything together, thus affecting a kind of implosion where entire world practically faces itself through the media. People, willingly or unwillingly, have been clubbed together, sharing the same space with more and more people. The electric media, it can be safely said, thrown every one is every one’s else life. In what can be surely reckoned today as one of the most prophetic statements, McLuhan clearly said that the new electric media has a remarkable capacity to decentralize the functioning of society, a fact that is more than evident in our modern world. But writing in 1960s, McLuhan had predicted that whereas mechanical system requires some fixed centers of operation and hence lead to development of great urban centers, electric power would decentralize the social-cultural space by providing equal opportunity to every place and hence as any place, equipped by power of electric media can act as center. This change and extension of social roles is almost complete today as we can see that through a combination of electric mediums of computer, telephones, video conferencing, Internet, and electric power any room or place can act as the center of large operations. This is the power of new media that is implicit in McLuhan’s writing, transforming every one’s earlier role and nature of functioning. The nature of modern media, acting through computers, Internet and information technology, is all encompassing and sweeping, just in lines of its predecessor forms of media. The theatre, when it emerged took over written form of drama; movies took over all the novels and written work and TV took over the movies. Today computers are perfectly poised over to take over all the forms of media. Radios, Televisions and gramophones helped many hitherto obscured persons for example poets, artists, speakers, and writers to gain recognition world over. Today the power of information technology expands this role further by bringing further convergence of world as we see it. In affecting this convergence it is simultaneously delegating new roles to people that has the responsibility to interact and evolve in much closer proximity of every body else.                            How to cite Media as extension of man, Essay examples

Food Poisoning Essay Example For Students

Food Poisoning Essay You know, when you eat an egg, and it doesnt taste right, look right or smell right? Well that means that it could be contaminated with a dangerous substance (Like Chelsea). Food poisoning is the result of ingesting organisms or toxins in your food. Food poisoning can affect one person, or it can occur as an outbreak among several people who all ate the same thing. Even though food poisoning is quite rare in North America, 60 to 80 million people get affected by food poisoning each year, and 6 to 8 million die from it each year. It mainly occurs at picnics, school cafeterias, or at big social events, like parties with food at them. These are all cases where food is contaminated by something, or it isnt prepared correctly. Most of the time, people get contaminated by under-cooked meats or expired dairy products. Bacterias also cause deadly poisoning. Most cases are caused by common bacteria (see Jonathans speech) like Staphylococcus or E. coli. The main evil ones are Staph Aureus, E. coli enteritis, salmonella, shigella, campy lobacter, cholera, botulism, listeria, bacillus cereus and yersina (gee, funny names!). Kids (like me) and the elderly, (like Mr. Bark), and people with diabetes, heart disorders or kidney disease, have a much higher chance of having deadly symptoms from bacteria in our food. In places like Africa, there are many more diseases that can affect Canadians, because there are many bacterias that our bodies arent used to. It is also warmer and there are lots of insects that can carry the diseases around. And now for the symptoms of being poisoned (this is my favorite part). Depending on what exactly your stupid brain told you to eat, the symptoms vary. They can last form 2 hours, to days, weeks, months, years, decades! OkI shouldve stopped at weeks, but thats still a long time. You can have nausea and vomiting, abdominal cramps, diarrhea, fever, or head ache. Those are only the good ones! More serious effects include respiratory distress, kidney failure, bleeding disorders, arthritis, nervous system disorders or death!!!